Branding Strategy Communication
TAILORING A BRAND FOR A SENIOR DAYCARE
2017
S J Campos, Brazil
DesignWB
– Creative Director
The challenge
Vida Priori is a senior daycare located in Sao Jose dos Campos, Brazil. The company’s founders contacted me in the early stages of the business and wanted my help throughout the marketing process, all the way from defining the business strategy to developing the brand name and creating consumer-facing communication assets to launch the company.
The first step was to start by immersing myself in the category, by understanding the competitors and consumers. Once I’ve identified key learnings from this research process, I was able to propose five different brand name options the owners could choose from, as well as help them identify their target audience.
Once these were defined, I moved on to brand development and created a visual identity that translated the key brand values of a premium space and service and a warm personal experience. The brand assets included stationery, on-site signage, uniforms, and every other brand touchpoint.
With this foundation in place, I was able to work on the communication assets that would highlight the key benefits and the right message to their target audience. I delivered the brand’s website, online and offline advertising, and social media assets.
Vida Priori launched successfully in 2017 and it has been championing the senior daycare market in the city ever since, contributing to a happier life to the elderly.
Deliverables
• Market macro-analysis
• Brand platform
• Brand book design
• Naming study and dev.
• Workshops
• Website design
• Stationery design
• Uniform design
• Signage design
• Advertising
• Social media strategy
• Presentations
• Email marketing
• Iconology
*Photos owned by VidaPriori and subjected to copyrights
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Testimonials were kept in their original language, to ensure there was no interpretation over translation.
CLIENT TESTIMONIAL
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Desde o primeiro contato tive a certeza que seria uma grande parceria entre a minha empresa, até então sem nome, com Will Brenner.
Eu tinha razão. Foi um projeto que aconteceu de forma fluída, tranquila, com a mensagem sempre sendo captada de forma integral. Nítida a entrega e dedicação dele com todo o processo. Sempre cumpridor de prazos com uma qualidade ímpar. Ficamos extremamente felizes de ter ao nosso lado uma pessoa correta, dedicada e comprometida.