Introduction
Hi, I’m William Brenner — but feel free to call me Will.
I’m an innovation strategist with a background in brand design, working at the intersection of creativity, business, and emerging technology. Over the past 15+ years, I’ve helped organizations transform ideas into meaningful, scalable solutions — across Europe, Asia, and Latin America.
My work is rooted in a human-centric approach, combining strategic thinking, cultural outsights*, and hands-on experimentation. I’ve collaborated across industries including Industrials, Automotive, Consumer Goods, and Technology — shaping innovation programs, new business concepts, and brand-driven experiences.
Having lived and worked in China for nearly a decade, and with roots in Brazil and Austria, I bring a global perspective to everything I do. I’m particularly interested in how cultural context and human behavior influence innovation — and how organizations can translate that into real impact.
*Email me to learn more about
Hobbies & Interests
A global citizen
Before focusing fully on innovation strategy, I co-founded ventures like DesignWB and Petit Flor, experiences that shaped my entrepreneurial mindset and sharpened my understanding of building brands from the ground up.
Today, I continue to explore how creativity and technology can work together to solve complex problems — always looking for new ways to challenge assumptions, simplify complexity, and create solutions that truly matter.
As part of Accenture Innovation's global Next Gen Robotics team in Germany, I help shape the future of physical AI — bringing intelligent systems from digital environments into real-world applications. My work sits at the intersection of strategy, emerging technology, and human experience, where meaningful innovation takes shape.
Brands I've worked with
Markets I have experience with
China
Brazil
Japan
Thailand
Vietnam
Indonesia
Australia
New Zealand
USA
Austria
Italy
France
England
The Will Brenner brand
While developing my own brand and visual identity, I wanted to convey my multi-disciplinary skills acquired over the experiences in different areas, industries, and cultures where I've worked on.
To bring this concept to life, my main inspiration was the chameleon. This animal can adapt to its environment and change its appearance according to the circumstances. It can also see in 360º, moving each eye separately and having different perspectives of the situation it's facing, enabling more informed decision-making over its next steps.
Looking at the chameleon skin texture, I've created the logo's icon. The shape was a perfect fit, as it covered my fast-adapting skills and visually resembled a beehive's pattern, illustrating my team spirit. I wanted to express a balance of traditional and contemporary, and through a clear visual contrast between its elements - light and dark colors, smooth and sharp typeface - I achieved this goal.
Like a chameleon, I keep adapting and planning my next steps in every direction. And by updating and fine-tuning my visuals over the years, I'm able to visually express my progress in business innovation and brand strategy - my natural habitat.