CREATING A  
UNIQUE WORKING SPACE FOR LINKEDINCHINA 

LinkedIn is the world’s largest professional network, with more than 700 million members and offices in 30 cities around the globe. 

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In order to promote the company’s values and the local culture of the China office, LinkedIn approached Gensler to help them create a unique working space for its employees in Beijing. 

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Together with the branding team, I developed a visual strategy to promote the local Chinese culture - from using traditional Chinese patterns to decorate the meeting rooms’ walls to using popular Chinese doors’ graphics on lockers as subtle metaphors to the many doors LinkedIn opens to its users.

 

It was also my idea to create an employee wall by using Beijing Opera masks, where each employee paints and decorate their own mask. This way, their unique personality is represented on the wall, just like the traditional masks represent their character’s personalities. 

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The new LinkedIn office opened in early 2020.